For Brightwater's annual Executive Director Conference, I was tasked to create a brand and logo design for the three day event. Hosted in Henderson, Nevada, the event takes Executive Directors through each category and department that makes up Brightwater and how to thrive even under pressure.
I took inspiration from the colors of the Nevada desert and the flowers that bloom even under intense heat. I wanted to add in hints of western and retro themes to highlight a sort of vacation and adventure feel.
